Scarlett Johansson has stepped into the limelight as the inaugural celebrity ambassador for renowned jewelry brand David Yurman in a captivating fusion of Hollywood glamour and timeless sophistication.
Known for its iconic twisted silver designs since its inception in the 1980s, David Yurman has found the perfect match in the illustrious actress.
“I’ve always felt connected to David Yurman,” Johansson expressed to People, her voice echoing the bold, fresh spirit of New York City, her hometown.
“The Yurmans and their designs always embodied New York for me – bold, fresh, and just a bit of edge.”
Johansson’s affinity for the brand goes beyond mere endorsement; it’s a natural alignment of values and style. “When Evan [Yurman] approached me with this opportunity and shared his vision for the campaign, I already felt so linked to the brand that it was a natural fit,” she added.
Capturing the essence of the bustling metropolis, Johansson exudes confidence and allure in the campaign’s visuals, shot against the backdrop of New York City.
From the moment she steps out of a Manhattan hotel, adorned in a bold gold necklace, to the intimate scenes within her hotel room, where she showcases various pieces from Yurman’s collection, Johansson effortlessly commands attention and admiration.
The campaign, aptly titled “Come Closer with Scarlett Johansson,” celebrates the joy of closeness and connection, encapsulating the everyday beauty of the city that never sleeps.
Joining Johansson in this mesmerizing journey is Henry Golding, best known for his role in “Crazy Rich Asians.”
Together, they bring to life the elegance and allure of David Yurman’s creations, each piece a testament to the brand’s commitment to craftsmanship and sophistication.
For Johansson and Golding, wearing David Yurman isn’t just about accessorizing; it’s about expressing oneself and embracing the moment.
“Putting on a ring or a bracelet makes me feel unique and expresses how I’m feeling that day,” Golding shared. “There’s nothing better than getting ready for an evening out and putting on something that makes you feel like a million dollars.”
Helmed by acclaimed photographer Lachlan Bailey, the campaign reflects the vision of Evan Yurman, the president of David Yurman and son of its creators, David and Sybil Yurman.
Beyond the glitz and glamour of the campaign lies Johansson’s real-life narrative, where she shares a blissful marriage with “SNL” star Colin Jost, along with their child, alongside a daughter from a previous marriage.
In her multifaceted role as actress and ambassador, Scarlett Johansson embodies the essence of David Yurman – timeless, elegant, and effortlessly chic.
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